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| Google buys Doubleclick for 3.1 billion dollars |
SEARCH ENGINE outfit Google has paid $3.1 billion to buy the online advertising system Doubleclick.
The move will mightily miff Microsoft, which was also wanting to buy the company to increase its ability to raise cash on the Web.
According to Lawfuel.com. the move will combine Doubleclick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetisation services. Or computers that make money in real worlds.
Sergey Brin, Google's Co-Founder and President, Technology said it will mean that Google can hatch out methods of less intrusive advertisements.
However despite the gloss being put on it, the move is more likely an attempt to shut Microsoft out of the search advertising business.
In fact, the Wall Street Journal reported that if the deal went pear shaped, and Vole got the company, Google had a Double Click clone that it was preparing to launch.
The shy and retiring Microsoft CEO Steve Ballmer had shown up to negotiations with a paltry $2 billion in his back-pocket. The fact that Google was prepared to go to $3.1 billion indicates how much the outfit was prepared to go in spoiling the deal. Still Steve can go home safe in the knowledge that Google's cash mountain is now a lot smaller than his. |
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Mikeee
